E-mail Marketing Solutions

ExactTarget Journal

Subscribe to ExactTarget Journal: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get ExactTarget Journal: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn

Top Stories

Microsoft Corp. has announced the winners and finalists of its 2009 Microsoft Partner of the Year Awards. The annual awards honor Microsoft Registered, Certified and Gold Certified partners for delivering exemplary solutions for their customers during the past year. Award winners and finalists were chosen from nominations from around the world. 2,000 entries were submitted by partners worldwide; the award finalists and winners were selected from a group of nominations based on their dedicated use of Microsoft technologies to provide solutions for their customers' needs. "Partners are the key to igniting business innovation through great technology as well as helping customers drive down costs," said Allison L. Watson, corporate vice president of the Worldwide Partner Group at Microsoft. "Congratulations to the 2009 Partner Award winners, who have demonstrated a su... (more)

ExactTarget Named A Leader in Email Marketing by Independent Research Firm

LONDON (Dec. 24, 2009) - On-demand email marketing and one-to-one marketing solutions provider ExactTarget announced today that Forrester Research, Inc. named the company a leader among email marketing service providers. Featured in The "Forrester WaveTM: Email Marketing Service Providers Q4 2009" (December 2009) report, the independent research firm found ExactTarget and one other vendor are "at the front of the Leader pack" with perfect scores in categories for product roadmap, vertical strategy, strength of management, executive vision, employees, campaign automation, data security and customer satisfaction. "ExactTarget has vastly expanded its organisation to cater to marketers in any market segment," the Forrester WaveTM: Email Marketing Service Providers, Q4 2009" report states. Forrester found ExactTarget to be the only email service provider to achieve a pe... (more)

Experts Offer Insight on Top Marketing Resolutions

Global on-demand email marketing and one-to-one marketing solutions provider ExactTarget released a new resource today designed to give marketers tips and techniques to achieve their 2010 digital marketing resolutions. Featuring insight from experts in email design, deliverability, education and research, ExactTarget’s Five Resolutions Every Marketer Must Make in 2010 Whitepaper outlines the top five marketing resolutions for 2010 and provides simple, step-by-step recommendations on how marketers can achieve their goals. “As the new year begins, marketers around the world are looking for new ways to break through the noise and achieve greater return on investment from their digital marketing campaigns,” said Tim Kopp, ExactTarget’s chief marketing officer. “The whitepaper provides marketers high-impact tactics that drive results by improving their campaigns with bet... (more)

I.T. Spend is Back

It is now 2010 and things are looking up but IT fundamentals have shifted and spending must be closely monitored.  Some of the leading names in IT will be meeting to discuss planning and spending in the first quarter of 2010 at the CIO US Summit held by GDS International. The recession felt globally has changed the priorities in IT.  One of the key changes has focused on cloud options and if investments into internal data centers is really the path forward. "2010 will bring increased spending as we begin to see the light at the end of the tunnel, however budgets will continue to remain tight, spending the right money in the right places will make the difference" state the conglomerate of leading CIO's attending the CIO US summit lead by Jan Bertsch CIO Chrysler and James Haney, VP IT at HARLEY DAVIDSON INC. Spending took a dramatic fall in 2009 compared to that in 20... (more)

AppDynamics Pumps up the Jam in San Francisco

It’s been a week since we hosted AppJam Americas, our first North American user conference in San Francisco. With myself as master of ceremonies, and a minor wardrobe malfunction at the start (see video at the end of this post), the entire day was a huge success for us and our customers. One thing that stuck in my mind was that applications today have become way more complex to manage—and strategic monitoring has become key to mastering that complexity. Simply put, SOA+Virtualization+Big Data+Cloud+Agile != Easy. The day started with Jyoti Bansal, our CEO and Founder outlining his vision to be the world’s #1 solution for managing modern web applications. The simple facts are that applications have become more dynamic, distributed and virtual. All of these factors have increased their operational complexity, and log files and legacy monitoring solutions are ill-suited... (more)

ExactTarget Selects Marketsync's direcTouch to Accelerate Lead Development With On-Demand Sales Collateral Printing and Fulfillment

KIRKLAND, WA -- (Marketwire) -- 07/14/09 -- Marketsync, the leading provider of on-demand sales collateral printing, fulfillment and tracking for one-to-one sales messages, announced today it has added ExactTarget to its growing list of customers. "With Marketsync's direcTouch we are able to consistently get through to our prospects early in the sales process," said D. Wayne Poole, vice president, sales operations, ExactTarget. "By using direcTouch's automated collateral fulfillment system, which is tightly integrated with Salesforce CRM, we are able to accomplish more with less. We now send approved and compelling content that is personalized from each sale rep, automate its follow-up, and reclaim wasted sales time allowing our field sales people to focus on selling." "In today's market sales people have to work larger funnels to meet their quota and that is why ... (more)

Twitter Teams with ExactTarget to Connect With Top Brands at Super Bowl 46

Twitter and global interactive marketing provider ExactTarget announced today the companies are partnering to host some of the world’s top brands for Super Bowl weekend at ExactTarget’s Global headquarters in downtown Indianapolis. Building on a more than three-year relationship between the companies, leaders from ExactTarget and Twitter will host executives from top consumer and technology brands, providing a central hub for socially savvy marketing leaders to connect in downtown Indianapolis. “Twitter has been a catalyst for change, fueling brands’ ability to connect with consumers in real time online,” said Scott Dorsey, ExactTarget co-founder and chief executive officer. “Through our Social Media Lab in San Francisco and the continued evolution of our social media management solution SocialEngage, we’ve developed a deep relationship with Twitter and look forwa... (more)

Pentaho and MapR Put Big Data to Work

NEW YORK, NY -- (Marketwire) -- 03/21/12 -- GigaOM Structure: Data -- Pentaho Corporation, delivering the future of business analytics, and MapR Technologies, Inc., the provider of the industry's most advanced distribution for Apache Hadoop, today announced an alliance partnership to provide direct integration between Pentaho Kettle and the MapR Distribution for Hadoop. With native integration, enterprises can easily combine business analytics with Hadoop and benefit from both products' ease of use and high performance, enabling them to put their big data to work. Together Pentaho and MapR help enterprises overcome many of the obstacles common with big data deployments. The partnership delivers improved: Ease of use: Without having to write complex code, developers can use Pentaho Kettle's visual interface to pull data from different data sources and input, output, ... (more)

Pontiflex Launches Social FollowUp, Industry's First Automated Social Email Product for Local Businesses

BROOKLYN, NY -- (Marketwire) -- 07/24/12 -- Pontiflex, Inc., the industry's leading mobile signup ad platform, today announced the launch of Social FollowUp -- an automated tool that helps local businesses send out emails based on their social updates. This is the first-of-its-kind social tool for email marketing and will be available free of charge to all businesses that have created accounts on the AdLeads self-serve mobile advertising platform. Using AdLeads, local businesses can get new customers for their businesses by running mobile signup ads on top of iPhone, iPad and Android apps. With Social FollowUp, businesses will now be able to send automated emails to people who have signed up for their mobile ads. These emails will feature their most relevant and compelling social content. Pontiflex's Social FollowUp algorithms automatically select the most relevant s... (more)

ExactTarget CEO to Unveil Innovations, Define Next Generation of Digital Marketing at Connections ’12

Global interactive marketing provider ExactTarget (NYSE:ET) announced today that Chief Executive Officer Scott Dorsey will outline the company’s vision and define the next generation of digital marketing in his opening keynote address Tuesday at Connections ’12. The three-day event, which will welcome more than 4,000 ExactTarget clients and partners from around the world, will feature keynote addresses from Michael J. Fox, illusionist David Blaine and executives from Twitter, LinkedIn, Foursquare, reddit and the New York Stock Exchange. “Marketing is undergoing a massive transformation fueled by a never-before-seen level of connectivity across email, Twitter, Facebook, mobile and the Web,” said Dorsey. “Connections provides a powerful three-day experience that will inspire and educate thousands of marketers from around the world to lead the next generation of digita... (more)

Docurated Furthers Growth, Adds Former ExactTarget EVP as Chief Revenue Officer

Docurated, the next-generation document management platform, today announced the hiring of Scott Bleczinski as Chief Revenue Officer. During his seven-year run as EVP for ExactTarget, Bleczinski enjoyed 28 consecutive quarters of sales growth, taking the company from $3 million in revenue to more than $110 million, resulting in its acquisition by Salesforce for $2.5 billion. Bleczinski brings a track record of financial growth and will be responsible for leading Docurated’s commercial organization and go to market. Bleczinski has also served as EVP of Sales at Compendium, VP of Sales and Marketing at Inforonics, President of Zmags, Board Member at Shoutlet, and as an advisor in TinderBox. Acquisitions have littered Bleczinski's career, with ExactTarget acquired by Salesforce.com and Compendium acquired by Oracle. “I'm extremely excited to join the world-class team a... (more)