ExactTarget Journal

WOODCLIFF LAKE, NJ -- (Marketwire) -- 10/30/09 -- SYS-CON Events announced today that the 5th International Cloud Computing Conference & Expo  will take place April 19-20-21, 2010, at the Jacob Javits Convention Center in New York City. The International Cloud Computing Conference & Expo series is the world's leading Cloud-focused event and is held three times a year, in New York, Silicon Valley and in Europe. Over 200 corporate sponsors and 10,000 industry professionals have participated in Cloud Computing Expo since its inception, more than all other Cloud-related events put together. The three-day event will offer a rich array of sessions led by exceptional speakers about the business and technical value of cloud computing with more than 80 sponsors and exhibitors on the 70,000 sq. ft. show floor and over 5,000 estimated delegates from well over 48 different cou... (more)

GDS International Moves to Sydney

In the week that The Australian dollar traded nearly at a two-year high against the euro, a world leading media company (GDS International) announced the much anticipated opening of its Sydney Office. Bolstered by an expanding resource sector and energy-hungry Asian trading partners, Australia is the only major economy to have avoided a technical recession in 2009 recording only one quarter of contraction in gross domestic product and it is set to continue with a forecast of 3.75% growth in 2010. With advertising spend down GDS International, (a publishing and media company rel... (more)

Experts Provide Insight on How to Make Social Media More Effective for Marketers

Global email marketing and one-to-one marketing provider ExactTarget released a new executive briefing today that identifies the top tactics executives should employ when building a social media strategy. Featuring insight from 12 of the industry’s top experts including Flip the Funnel author Joseph Jaffe, MarketingProfs’ Ann Handley and MarketingSherpa’s Sergio Balegno, the briefing is a collection of letters to executives explaining best practices in social media engagement. “With more than two-thirds of the Fortune 100 on Twitter, customers now expect companies to engage and s... (more)

Technology Industry Leaders Join Accept Software Management Team

Accept Software, the integrated collaborative product management company, today announced it has named Christine Crandell as senior vice president of marketing and John Haniotis as vice president of product management. A technology veteran with over two decades of marketing and strategy experience, Ms. Crandell will spearhead the company’s efforts to build its leadership position in the fast growing market of product innovation solutions. Mr. Haniotis, a long-time customer of Accept Software’s suite of integrated innovation and product development management solutions, will lead ... (more)

Transit Agency Launches Text Messaging Program to Boost Customer Service, Reduce Costs

California’s Orange County Transportation Authority (OCTA) launches its text messaging program today, giving passengers the ability to request bus schedule information via their mobile phone. Powered by one-to-one marketing solutions provider ExactTarget, the public transportation agency’s addition of text messaging allows passengers to send a bus stop number and route number to “OCTAGO” to receive arrival times of the next three buses for that stop. The text messaging campaign is expected to reduce the nearly 2,000 bus status and route inquiries received daily, reducing total ca... (more)