ExactTarget Journal

MOUNTAIN VIEW, CA -- (Marketwire) -- 01/24/12 -- Global precision marketing platform company Adara Media Inc. has secured $12.4 million in funding from venture capital firm August Capital, with participation from returning investors ONSET Ventures, Morgenthaler Ventures, and Baseline Ventures. This financing will fuel increased investment in Adara Media's award winning TruPrecision Targeting Platform, delivering highly targeted media and ecommerce campaigns based upon specific customer relevance across top travel and hospitality brands. It will also advance Adara Media's mission to expand its platform into new verticals and invest in sales, marketing and operational resources. The funding follows exponential spending increases from Adara Media's clients in 2011. Working with complex customer data sets and valuable audience segments, such as frequent flyers, busines... (more)

Battery Ventures and Andreessen Horowitz Invest in Big Data Startup Continuuity

WALTHAM, MA and MENLO PARK, CA -- (Marketwire) -- 01/25/12 -- Battery Ventures today announced it has invested in Continuuity, a Big Data startup born out of the firm's Entrepreneur-in-Residence (EIR) program and founded by Battery EIR Todd Papaioannou. Andreessen Horowitz, Ignition Partners, and several prominent angel investors including Bob Pasker, Matt Ocko and The Data Collective, and Paul Ambrose, also participated in the round. Continuuity's goal is to enable the development of the next wave of real-time Big Data applications. The company is currently operating in stealth a... (more)

ExactTarget Named a Consistent Leader in Email Marketing by Independent Research Firm

ExactTarget, a global provider of email marketing and cross-channel marketing solutions, announced today that Forrester Research, Inc. named the company a leader among email marketing service providers. Featured in the “The Forrester Wave™: Email Marketing Vendors, Q1 2012” (January 2012) report, the independent research firm found ExactTarget to have the strongest current product offering of all vendors evaluated with top scores in Executive Vision, Development Strategy, Functionality and Global Strategy. “The vendor’s current offering is the best in the study. It gets perfect ... (more)

Vitamix Turns to Social Networking to Boost Online Sales

Blender manufacturer Vitamix announced today that a targeted email campaign inviting customers and prospects to its new social networking site featuring recipes, blogs and video is boosting the company’s online sales. Developed by direct marketing management firm C.TRAC information solutions and powered by email marketing provider ExactTarget, the campaign triggers emails to segmented groups of customers and prospects featuring unique content from the company’s social networking site Vita-Village.com. “Vita-Village.com provides a forum for us to interact with our customers and pa... (more)

ExactTarget to Present at SYS-CON’s Cloud Computing Expo

Bryan Wade, Director of Channel Partnerships for ExactTarget, will be presenting at SYS-CON's 2nd International Cloud Computing Conference & Expo in New York City this coming March 30-April 1, 2009. How can you effectively send mass permission-based email at scale? That's the question Bryan Wade, Director, Channel Partnerships for ExactTarget, tackles head-on in this session. Sending and tracking the impact of messages sent at massive scale can be a daunting task - tracking each individual open, click, and bounce can easily become too intensive for back-end systems to handle. Com... (more)